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START WITH THE TEASERS

No matter which ad campaign you ichoose for “The Sheriff of Frac- tured Jaw,” use the clever cartoon i teasers shown below and on the cover of this campaign book to start | things rolling. Also spot them off the /movie pages, on sport pages, on book pages, on comic pages. Or, use the set on a R.O.P. basis, for greater audience penetration.

[ “/dont mind sticking my neck out about

THE

DHoRLE OF FRACTURED JAW bi

/t will positively & fracture gou!”

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CENTURY-FOX COLOR by DE LUXE

54 lines x 2 cols. (108 lines) MAT—211 (2 cols. x 334 inches)

----Gou can guote me ...---——

THE

FRACTURED JAW

is dog-gone funny!”

CENTURY-FOX

CINEMAScCOPE COLOR by DE LUXE

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FRACTURED JAW

had me hee-hawing al/ the wey home!"

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50 lines x 2 cols. (100 lines) MAT—-212 (2 cols. x 35 inches)

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age Two

CAMPAIGNS TO

The series of novelty ads including Mat 306, below, and Mats 305 and 209 on pages four and eight, spell movie happiness for your audiences and wider box- office grins for you. Different, provocative, real stand- outs on any page of the local newspaper.

THE SHERIFF OF | FRACTURED JAW .

is 1 hour and 43 minutes of the most wonderful fun you’ve ever had in a motion picture theatre!

It’s the story of a mild-mannered Englishman who wakes up as sheriff of the West’s wildest town.

“THE SHERIFF OF FRACTURED JAW” is a very funny picture made only for people who like to laugh!

DANIEL M. ANGEL presents JAYNE

with HENRY HULL BRUCE CABOT: RONALD SQUIRE Produced by DANIEL M. ANGEL : Directed by RAOUL WALSH “aan / mae Screenplay by ARTHUR DALES § f : i (/ i

Released by 20th Century: Fox

MAT—306

160 lines x 3 cols. (480 lines) (3 cols. x 117/e inches)

SUIT EVERY TYPE THEATRE

Maybe the More-Mansfield magic, as typified in the ads below and in Mats 303 and 304 on pages four and eight, hold that come-hither appeal for your movie-goers. In any case, Jayne'll wow ‘em, More’ll fracture ‘em in this big comedy delight!

THE SHERIFT OF FRACTURED JAW

COULD EVEN MAKE AN INDIAN LAUGH!

Wild Bill Hickok...Wyatt Earp...Pat Garrett...and now add to the roll of fearless sheriffs the mild-mannered Englishman who became the laughing law of Fractured Jaw.

©. DANIEL M. ANGEL recente KENNETH JAYNE

MORE MANSFIELD

wm HENRY HULL: BRUCE CABOT: RONALD SQUIRE PRODUCED BY DANIEL M. ANGEL DIRECTED BY RAOUL WALSH SCREENPLAY BY ARTHUR DALES

Released by 20th Century-Fox

MAT—302

154 lines x 3 cols. (462 lines) (3 cols. x 11 inches)

You can’t imagine anything funnier than

THE SHERLEE OF PRACTURED JAW

A gunsmith from England who never shot a gun in his life... and a pistol- packing blonde who makes him sheriff of the Toughest Town This Side Of Tombstone!

DANIEL M. ANGEL

presents

KENNETH

JAYNE

~ MANSFIELD

“STROLLING DOWN THE LANE WITH BILL”

“IF THE SAN FRANCISCO HILLS COULD ONLY TALK”

“THE VALLEY OF LOVE” .

i? = SEES was \ ey By ‘ laa ive; > L ot ge i @-©)

HENRY HULL BRUCE

Screenplay by

ARTHUR DALES

Released by 20th Century-Fox

S | G

MAT—301

126 lines x 3 cols. (378 lines) (3 cols. x 9 inches)

IMPORTANT TRAILER ANNOUNCEMENT!

The trailers available on ‘‘The Sheriff of Fractured Jaw” match the spirit of the ad campaigns described on these two pages. Pick your style and order it from NSS by the key number given here:

Order No. 1—if you want the novelty trailer. It is an animated text trailer with laughter soundtrack set against a rich DeLuxe Color background in Cinema- Scope.

Order No. 3—if you want the scene production trailer that darts in and out of one comedy situation after another. In CinemaScope and DeLuxe Color.

(Order No. 2—if you want the flat on No. 1; Order No. 4—if you want the flat on No. 3.)

Page Thre

S1G

Dear Patrons:

We're nailing our roof down so you won't blow it off with laughter when you see

THE SHERIFF OF FRACTURED JAW!

We don’t know how else to tell you what a hilariously funny picture this is— except to inform you that we’re reinforcing our roof because the laughter may blow it sky-high!

Incredible, you say. Well every- thing about “The Sheriff Of Fractured Jaw’’ is incredible—incredibly funny with one riotous sequence after another!

“The Sheriff Of Fractured Jaw” is the new look in laughter you’ve been looking for!

DANIEL M. ANGEL KENNETH JAYNE

with HENRY HULL - BRUCE CABOT RONALD SQUIRE Produced by

DANIEL M. ANGEL Directed by

RAOUL WALSH Screenplay by ARTHUR DALES

Released by 20th Century-Fox

MAT—305

140 lines x 3 cols. (420 lines) (3 cols. x 10 inches)

The Cast

Wait till you meet

THE SHERIEE OF PRACTURED JAW

A mild-mannered Englishman * wakes up as sheriff of the West's wildest town...with a gun-toting blonde as his beautiful deputy!

DANIEL M. ANGEL

presents

JAYNE

MANSFIELD

wm HENRY HULL: BRUCE CABOT: RONALD SQUIRE

PRODUCED BY DIRECTED BY SCREENPLAY BY

DANIEL M. ANGEL: RAOUL WALSH: ARTHUR DALES

RELEASED BY 20th CENTURY-FOX”

Ss J SG

MAT—-303 153 lines x 3 cols. (459 lines) (3 cols. x 11 inches)

Production Credits

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Peymbes (Tis Seleitar) »......2 6) oa Ronald Squire James (His Butler) 2. ccceccccccssccsmseessssecersessessssua. David Horne Mason (Manager, Jonathan Tibbs & Co.)................... Eynon Evans

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i ed Page Four

e Synopsis (Not for Publication)

The time is the mid-19th Century and the place is London. Mr. Jonathan Tibbs (Kenneth More) is called upon to save his uncle’s gunsmith business from bankruptcy. Tibbs, an in- veterate romantic, decides to introduce the western frontier of America to Tibb’s guns, which are, he claims, more than a weapon, rather a way of life.

Travelling by stage, he persuades a band of hostile Indians to cease attacking the coach after first disarming their chief. When they arrive in Fractured Jaw, Tibbs is a hero.

Tibbs, after frightening off some town toughs quite by acci- dent, is declared a holy terror by the town. He lodges in Kate’s Hotel, run by the buxom Kate (Jayne Mansfield). She takes an immediate dislike to him since she fails to understand his strange, English ways.

In the midst of a local ranch war, Tibbs unwittingly becomes sheriff when Mayor Masters (Henry Hull) gets him drunk and swears him in. The rival ranch gangs each think he is on the side of the other, but he disarms the top gunmen of each group through a fluke.

Kate and Tibbs fall in love and Tibbs is captured by Indians. They turn out to be the same tribe whose chief Tibbs had spared and he is made a blood brother.

Returning to Fractured Jaw, which.is.already mourning his death, Tibbs reveals that he has sold ‘all his fowling pieces to the Indians without realizing that no white man ever sells arms to the Indians.

At the same time, the rival range gangs decide to join forces and destroy him. He is saved by the Indians who help bring peace. The tribal chief acts as father of the bride at his and Kate’s wedding.

PaO CICCU MD Ve) eke ee Pe an SO Daniel M. Angel iS Rae ot Te OMe nie ko Screenplay by Arthur Dales From a Short Story by Jacob Hay Director of Photography Otto Heller Art Direction Bernard Robinson Choreographer eee George Carden STE Si nciiestetercaceaigo...c Rin nee een Shiviey Costumes Designed Dy... ccc eecceeeeseeeeeeeseseeeee J Ulie Harris Production Supervisor Edward Joseph Assistant Director Jack Causey Location Manager Basil Somner Camera Operator Harold Haysom 2nd Unit Camera Lionel Baines WROD precast tla erases erttemner ecg teypaarrne Dae Earns Recordist Dudley Messenger Sound Editor Winston Ryder

UE aie ee Ta 2 sacs PO esc lie csiunonncetcnnncsns A Music composed by Robert Farnon OL ee ene a mR Conducted by Muir Mathieson Music and Lyrics..“If the San Francisco Hills Could Only Talk” “In the Valley of Love”

“Strolling Down the Lane With Bill”

by Harry Harris

CinemaScope Lenses by Bausch & Lomb

, Fiacionel Items On ‘Fractured Jaw’

Jayne Mansfield, starring in Twentieth Century-Fox’s Cine- masScope, De Luxe Color film, “The Sheriff of Fractured Jaw,” didn’t tell Producer Daniel M. Angel, Director Raoul Walsh, co- star Kenneth More or any others of the members of the cast or crew until the very last days of shooting that she was expecting a baby. Said Jayne: “I thought it might interfere with our work- ing arrangement. Men are such worriers.”

A Spanish doctor, assigned to location with Twentieth Cen- tury-Fox’s “The Sheriff of Frac- tured Jaw” in Spain, had glam- orous Jayne Mansfield for a nurse when he had to perform an emergency operation on an extra who had been bitten by a deadly scorpion.

Victor El Lobo, a Spanish farmer living near Torredones, where Twentieth Centurv-Fox’s “The Sheriff of Fractured Jaw” was filmed in Spain, complained to district military police that he had been attacked by a band of hostile savages. Upon investi- gation, it was found that he had run into a band of extras in In- dian dress who were filming a scene with stars Kenneth More and Jayne Mansfield.

Jacob Hay, author of the orig- inal short story from which “The Sheriff of Fractured Jaw” was filmed by Twentieth Century- Fox, is a former reporter for the famed Baltimore Sun. Hay wrote many of his stories in between assignments on the paper.

Jayne Mansfield won over the residents of the small Spanish village of Colemenar where much of “The Sheriff of Fractured Jaw” was filmed by inviting many of them to have dinner with her family and herself. For these occasions, Jayne cooked Spanish dishes herself.

When U.S., and Canadian audiences see Twentieth Cen- tury-Fox’s “The Sheriff of Frac- tured Jaw,” they may also see friends or relatives. For many extras in the Jayne Mansfield, Kenneth More starrer are Amer- icans and Canadians living in local bases and towns.

Kenneth More, starring with Jayne Mansfield in “The Sheriff of Fractured Jaw,” Twentieth Century-Fox production filmed in CinemaScope and De Luxe Color in Spain, conducted side expedi- tions around the Spanish coun- tryside during time off from the comedy-western. More is an ar- dent amateur archeologist and was searching for early Roman relics.

‘The Sheriff...’

Kenneth More is the English- man who finds himself elected “The Sheriff of Fractured Jaw” in the Twentieth Century-Fox comedy now at the... . Thea- tre. The CinemaScope, De Luxe Color film was directed by Raoul Walsh and co-stars Jayne Mans- field. Mat 1B

Past History

Director Raoul Walsh, the mas- ter Hollywood film-maker whose name has been on some of the most exciting and successful mo- tion pictures of recent years, reached far back in his own past for actors and material to use in Twentieth Century-Fox’s “The Sheriff of Fractured Jaw,” cur- rently at the.... Theatre.

After having secured two of the top comedy stars in the world for his leads—Britisher Ken- neth More and America’s own Jayne Mansfield—Walsh cabled the semi-retired Henry Hull, the dean of western actors, to play the role of the mayor of ‘Frac- tured Jaw.’

Hull and Walsh go back to |

the old Biograph Picture Corp. of 1912, when Hull was a slen- der young juvenile and Walsh a hopeful director.

Although Hull has played this same kind of role so often he

can “even anticipate the lines,” | comes through as a polished and

he brought to the CinemaScope, De Luxe Color picture a new and solid verve and fire.

Walsh, whose credits include “Battle Cry,” and “The Naked and the Dead,” also called on Jonas Applegarth, a former stunt. man who is a full-blooded Cree Indian.

Applegarth, who plays the part of a savage Indian chief in the Daniel M. Angel produced film, was also with Walsh on some of his earlier films.

“The Sheriff of Fractured Jaw,” a comedy-western, is only one of the examples of Walsh’s versatility.

Filming entirely in Spain, a country Walsh knows and loves, the film manages to carry though a real western feel.

The Big War

The first day of shooting in Spain on the location set of Twentieth Century-Fox’s “The Sheriff of Fractured Jaw,” now at the.... Theatre, was almost the last.

Director Raoul Walsh had everything ready, and stars Ken- neth More and Jayne Mansfield were in place, when a series of high power shells came whistling overhead. Everybody ducked for cover while Walsh jumped in a jeev to investigate.

What he found was half the Spanish Army closing in on their location spot just outside of the town of Torredones.

It was the annual Spanish Army maneuvers and, but for the interest in Miss Mansfield on the part of Spanish officers, the filming might have had to stop right there and then.

After a party for the Army staff and the stars, a special radio command station was set up in the town and, after that, whenever the soldiers came too close to the town, Walsh just informed headquarters and they moved in the opposite direction.

The film tells of a mild-man- nered Englishman who arrives in ‘Fractured Jaw’ to sell guns and is pressed into the role of sheriff.

From then on, the film goes from hilarity to insanity as Ken- neth More, as the sheriff, teaches westerners how to be western.

No Bull For Jayne

Although Jayne Mansfield con- quered Spanish newspapermen and the general public with her charm while on location with Twentieth Century-Fox’s “The Sheriff of Fractured Jaw,” now at the.... Theatre, she refused to take part in Spain’s national sport—bullfighting.

Jayne is dead set against kill- ing of any sort, and would not attend any bullfights in Spain, even though she was asked by the president of the Madrid bull rng himself. She stars in the

inemaScope, De Luxe Color comedy-western with British co- median Kenneth More.

A Bit Of Morley

Robert Morley, distinguished British comedian, appears in Twentieth Century-Fox’s “The Sheriff of Fractured Jaw” in a Cameo performance along with stars Kenneth More and Jayne Mansfield.

Morley plays the role of a wealthy English gun-maker in the CinemaScope, De Luxe Color comedy-western currently at the

... Theatre.

The New Jayne

Jayne Mansfield, astronomi- cally figured star of Twentieth Century-Fox’s “The Sheriff of Fractured Jaw,” opening .... at the ... . Theatre, appears in a new kind of role in the hilarious comedy-western.

Cast by Producer Daniel M. Angel and Director Raoul Walsh opposite British star, Kenneth More, Miss Mansfield is the op- erator of a western cafe-bar in the fun-filled story of an Eng- lish gentlemen who comes West to sell arms and stays to tame a tough cow town.

With a new-found sense of comedy timing and a whole new approach to her work, Jayne manages to more than hold her own against the brilliant comedy ability of More in the title role.

In past pictures, Jayne has used sounds, strutting and other attention-getters to carry off her roles; but in ‘Fractured Jaw’ she

effective comedienne.

Featuring Henry Hull with Bruce Cabot and the late Ronald Squire in Cameo performances, the picture is the prime vehicle for “The New Jayne Mansfield.”

According to preview audi- ences, she brings to the picture a quality not unlike that of the great Mae West, but with the softer, warmer overtones of a Marilyn Monroe.

Filmed entirely in Spain, the picture is in CinemaScope and De Luxe Color.

| Fractured Jaw’

Problem Film

“The Sheriff of Fractured Jaw,” Twentieth Century-Fox’s Cine- maScope, De Luxe Color produc- tion starring Kenneth More and Jayne Mansfield, now at the.... Theatre, racked up an unusual score of problems, even for a location film.

Producer Daniel M. Angel and Director Raoul Walsh are each experts at location filming and are well-equipped to handle the usual problems that working with a vast crew and staff in a strange land entails.

But, they hadn’t counted on the Spanish countryside or tem- perament.

At one point, they found them- selves in the middle of maneu- vers with the entire Fifth Span- ish Army Corps arrayed against them. No amount of pleading would convince the Army officers to postpone their maneuvers and let them continue filming.

Then, Jayne Mansfield sweetly asked the general staff officers i ik away for a while—and they

id.

Later, a Spanish farmer called military police when he ran into a band of extras painted up as warpathing Indians and claimed they tried to scalp him.

At one point in the filming of the comedy-western that tells of a mild-mannered English gun salesman who is tricked into be- coming the sheriff of a tough western cattle town, so many soldiers and civilians lined hills around the filming areas watch- ing the production, that the huge CinemaScope cameras couldn’t traverse their entire distance.

Kenneth More, playing the title role, injured his back in England and in one of the action scenes re-injured it. It was only through good old Anglo-Saxon stubbornness that he prevented the Spanish doctor assigned to the film from ordering him to Madrid for treatment. This would have shut down the whole opera- tion.

In the end, the film-makers brought in one of the most howl- ingly funny comedies made here or abroad in years, but they alone knew just how un-funny it was at certain points in the making.

‘Sheriff’ On Way

Twentieth Century - Fox’s laugh-studded CinemaScope, De Luxe Color production of “The Sheriff of Fractured Jaw,” star- ring Kenneth More, Jayne Mans- field and featuring a prominent Cameo cast, will open for its local premiere... Theatre.

Filmed entirely in Spain, the comedy-western was produced by Daniel M. Angel and directed by Raoul Walsh with an interna- tional supporting cast headed by Henry Hull.

wauetne 2 t0 6

More and Mansfield Comedy Team

In “The Sheriff of Fractured Jaw

(Advance)

“The Sheriff of Fractured Jaw,” Twentieth Century-Fox’s comedy-western about the refined English gentleman who became sheriff of the toughest town this side of Tombstone and the blonde saloon owner who taught him how, will have its local premiere on....at the.... Theatre.

Starring the hilarious Eng- ¢

lish comedian, Kenneth More, known to American audiences for his role in “Genevieve,” and the new Jayne Mansfield, play- ing the kind of role her fans have asked to see her in, the

CinemaScope, De Luxe color pic- ture was filmed entirely on lo- cation in Spain.

With some of the most breath- taking and exciting scenery in Spain as the backdrop, much of

Kenneth More, as “The Sheriff of Fractured Jaw,” registers at Jayne Mansfield’s hotel in this scene from the Twentieth Century-

Fox CinemaScope, De Luxe Color comedy bowing into the .

Theatre on so

Mat 2B

Spanish Locale Proves Perfect

When Producer Daniel M. Angel and Director Raoul Walsh de- cided to make the hilariously funny saga of “The Sheriff of Frac-

tured Jaw,” current attraction at the...

. . Theatre, they decided

that three things were essential: (1) Kenneth More, the popular English comedian, (2) Jayne Mansfield, the statuesque beauty who has developed from a pure glamor girl into one of the funniest comediennes in films and (8) an unusual location.

With stars More and Mansfield secured, the film-makers headed for one of the most unusual of all unusual location spots for a western film, the Spanish highlands.

There, near the towns of Colemenar, Torredones, El Ardo and in the province of Aragon, they found just what they wanted—a never-before photographed rolling highland and several verdant,

watered valleys.

Along the plains of Aragon — where 18th and 19th century armies wheeled and turned with clockwise precision in the Napo- leonic and Spanish Succession wars—Director Walsh set up elab- orate outdoor sets, a town, corrals and a complete Indian village.

From a nearby gypsy encampment, he hired crack riders to play both cowboys and savage tribesmen, These were men whose an- cestors rode into Spain with countless armies of invaders, and they are, even in this day and age, born into a saddle.

From Colemenar to Aragon the film company and crew enacted the American wild west story, often with Spanish police, army and civilian observers so close that the arc of the huge CinemaScope, De Luxe Color cameras were limited. :

In the end, when the last of the exciting action, and laugh-mak- ing comedy scenes had been filmed, they placed the most accurate western film, as well as one of the funniest western films ever made, in the cans. And, but for the special effect of the untouched Spanish back-drop which lends an extra quality to the picture, it might easily have been made 80 years ago in the real West.

Although antagonistic in the beginning, Jayne Mansfield eventually finds herself allied with Kenneth More as he is attacked by rival ranch gangs in this scene from the CinemaScope, De Luxe Color

film, “The Sheriff of Fractured Jaw,” now at the

see « Lheatre: Mat 2C

it never before filmed, the pic- ture tells of Kenneth More and his trip to America where he hopes to “civilize” the natives by introducing them to “Tibbs fowling pieces,” a wonderful gun for shooting quail but not quite up to the meat-and-pota- toes duty of the American fron- tier.

What he does do is become the sheriff of a tough cattle town, earn a reputation as a fast gunfighter, fall in love with Jayne, who plays the most cur- vacious and unobtainable cafe owner in the West, and become a blood brother of a hostile In- dian tribe.

With a side-splitting situation build-up which is so funny that it can make an Indian laugh, More brings peace to the town, civilization to the Indians (to whom he sells his fowling pieces) and marriage to himself and Jayne. And no bride ever given away by a savage war chief ever looked lovelier.

_In picking Spain as the loca- tion spot for the film, which was written by Arthur Dales from an original short story by Jacob Hay, Producer Daniel M. Angel and Director Raoul Walsh took a gamble on an experiment which has certainly paid off.

The majestic mountains, the beautiful trout streams, the roll- ing grasslands and the ancient monastery of Molinar de Ara- gon give an extra dimension to the picture.

“The Sheriff of Fractured Jaw,” Twentieth’s gift to laugh- loving audiences, also features such favorites as Henry Hull, as the conniving mayor of ‘Frac- tured Jaw,’ Bruce Cabot and the late Ronald Squire in Cameo performances.

More More

Kenneth More, star of Twen- tieth Century-Fox’s “The Sher- iff of Fractured Jaw,” opening

. at the.... Theatre, is as prone to humorous mishaps off screen as well as on.

For instance, on the first day’s shooting Raoul Walsh, di- rector of the CinemaScope, De Luxe Color comedy western ordered the star to get into a buckboard and drive over a hill and return.

More, with a wave to co-star Jayne Mansfield, leaped to the seat of the buckboard, whipped up the horses and raced over the hill. Walsh and the camera crew waited and waited and waited but More didn’t return for forty-five minutes. The rea- son he gave when he finally did return was: “They (the horses) are a lot easier to start than to stop.”

Accidents like these always seem to happen to More. When he starred in “Genevieve,” a 1905 automobile ran out of control at the breakneck pace of 16 miles an hour and carried him well beyond the camera’s range.

At the end of this incident, More said simply: “Man is su- perior to the machine, so I just let it go until it got tired.”

In “The Sheriff of Fractured Jaw.” the hilarious story of an English gun salesman who be- comes the law officer of a wild western town, More once again brings to the screen his genius for comedy which is as much a part of the real More as it is a job of acting.

Special Matinee

“The Sheriff of Fractured Jaw,” Twentieth Century-Fox’s laugh-filled western — starring Kenneth More and Jayne Mans- field will be shown at a special western matinee on Saturday,

is sabe NCU cays ll LNG AtRes

Filmed entirely in Spain, the Daniel .M. Angel produced Cin- emaScope, De Luxe Color fea- ture tells of a mild English gun salesman who becomes the hero of a western cattle war.

Page Five

FREE MANSFIELD PHOTO FOR STANDEE

The provocative photo of Jayne Mansfield, pictured here, is being made available FREE of charge to all exhibitors who wish to make their own, do-it-yourself standee for their engagement of ‘The Sheriff of Frac- tured Jaw." It is suggested that once you have ordered the photo, you have it enlarged, cut out and matted on a giant easel board for exhibition in your lobby starting about ten days before you open. (Make sure it's sufficiently fastened to assure your keeping it.)

To Order Your Free Photo 1) Specify ‘‘Jayne Mansfield Photo”’ 2) For ‘‘The Sheriff of Fractured Jaw.” Order From: The Press Book Editor Twentieth Century-Fox 444 West 56th Street New York 19, New York

THE Sonar OF FRACTURED JAW

will positively fracture you!

DANIEL M. ANGEL

presents

KENNETH

JAYNE

MANSFIELD

with

HENRY HULL+ BRUCE CABOT RONALD SQUIRE

Produced by DANIEL M. ANGEL Directed by RAOUL WALSH

Screenplay by ARTHUR DALES Released by 20th Century-Fox

SIG _ gee ENN LE OR ALBEIRN TNE IE BETO SC

MAT—116.

145 lines x 1 col. (1 col. x 104 inches)

Page Six

THE SHERIF OF PRACTURED JAW

ls a very funny picture made

eer wens aiviei4d'* Sine eco mie ela quia 8 safe © 2h h Saine Le anaes bie ale Bie ree ier

A mild mannered Englishman wakes up as the sheriff of the West’s wildest town!

DANIEL M. ANGEL

presents

KENNEIH

with HENRY HULL: BRUCE CABOT-: RONALD SQUIRE Produced by DANIEL M. ANGEL - Directed by RAOUL WALSH - Screenplay by ARTHUR DALES RELEASED BY 20th CENTURY-FOX

S1G

101 lines x 2 columns (202 lines) MAT—207

2 columns x 7'%4 inches

DANIEL M. ANGEL presents KENNETH JAYNE

MORE: MANSFIELD THE SHERIF? OF THE SHERIF? OF FRACTURED JAW

CINEMaASCOPE < COLOR by DE LUXE Released by 20th Century-Fox

FRACTURED JAW

CINEMaAScCOPE COLOR by DELUXE Released by 20th Century-Fox

MAT—101

21 lines x 1 col.

21 lines x 1 col. l col. x 1% inches

1 col. x 1% inches

MAT—104

‘

| MANSFIELD

Released by 20th Century-Fox

14 lines x 2 col. (28 lines) 2 col. x 1 a MAT—201

DANIEL M. ANGEL presents KENNETH JAYNE

MORE - MANSFIELD

Released b

28 lines x 2 col. (56 lines) 2 col. x 2 inches

MAT—202

KENNETH MORE « JAYNE MANSFIELD

___ You can't imagine ~ anything funnier than

KENNETH

JAYNE

A tags

with HENRY HULL: BRUCE CABOT+ RONALD SQUIRE Produced by DANIEL M. ANGEL: Directed by RAOUL WALSH © Screenplay by ARTHUR DALES RELEASED BY 20th CENTURY-FOX

SIG

57 lines x 2 col. (114 lines) 2 col. x 4% inches

MAT—204

The loudest

laugh round-up in years!

DANIEL M. ANGEL

presents

KENNEIH

MANSFIELD

Mat 1A

JAYNE MANSFIELD

iz OAPI BM ANGEL KENNETH MORE JAYNE

MANSFIELD

CiNemaScoPE COLOR by DE LUXE

HENRY HULL + BRUCE CABOT« RONALD SQUIRE

RELEASED BY 20th CENTURY-FOX

3-4

70 lines x 1 col. 1 col. x 5 inches

MAT—105

| ' U ' ' ! ' | ' |

DANIEL M. ANGEL presents

KENNETH MORE - JAYNE MANSFIELD THE SHERIF OF FRACTURED JAW

CINEMASCOPE COLOR by DE LUXE Released by 20th Century-Fox

8 lines x 1 col. MAT—103

1 col. x 4% inch

ased by 20th Century-Fox

MAT—10

28 lines x 1 col. 1 col. x 2 inches

ORDER AD MAT NO. | FROM NSS

SHOWMANSHIP AIDS FOR "THE SHERIFF OF FRACTURED JAW”

SPECIAL HOLIDAY AD AVAILABLE!

T H E Aig Eee PROSE JING Y

.)—~ WITH THE HOWLS THAT WILL LAST THROUGH 1960

WITH

KENNETH

JAYNE

MANSFIELD

ELM. ANGEL

presents

UIRE

ARTHUR DALES - DANIEL M. ANGEL: RAOUL WALSH

RELEASED BY 20th CENTURY-FOX

Ss | G

MAT—205 100 lines x 2 cols. (200 lines) (2 cols. x 7's inches)

EXPLOITATION TIPS

e Take your cue from the advertising campaign on ‘“The Sheriff of Fractured Jaw,” and obtain a number of English derbys (they can be made of paper or cardboard, if you wish), and insert arrows through each of them. Place these as a gag display in your lobby to arouse interest in your playdate. If you wish, you can offer several of these hats as gifts to the first ten young- sters on line for your Saturday matinee. You may also want to send several to your newspaper friends as souvenirs of your en- gagement.

e Kenneth More’s portrayal of a gun salesman in the CinemaScope picture suggests a lobby display, glass encased, of various types of firearms, circa 1880, the time of the story. Work with local gunsmith to effect this display.

e Theatrical supply house in your area may be able to give you several items generally associated with Indians for your lobby. Strive for Indian head-dress, perhaps even a tepee, etc., to sug- gest the theme of the picture to all customers and passersby.

e Play the recording of ‘The Valley of Love” over your p.a. sys- tem and at intermission during your engagement of ‘‘The Sheriff of Fractured Jaw,’ to both heighten interest in the song and the motion picture. ’

e Rent or borrow a buckboard and drape its sides with the colorful posters and accessories available from NSS for ‘The Sheriff of Fractured Jaw.” Dress one of your ushers in a conservative, English-type suit, and have him drive the buckboard around town advertising your playdate. When not in use, park it at your curb and post a special sign reading: “ “The Sheriff of Fractured Jaw’ is inside.”

¢ Post stickers around town with this theme: “ “The Sheriff of Frac- tured Jaw’—So Funny It Could Even Make An Indian Laugh.” Spot these at intersections, in co-operating merchants’ stores, near schools, and any other heavily populated places around town. Also post similar stickers around town before you open, stating “The Sheriff of Fractured Jaw’ is coming to (name of town).

20TH, MGM RECORDS PROMOTE CONNIE FRANCIS MOVIE SONG

Twentieth Century-Fox and the MGM Record Company have joined in an all-out music promo- tion on behalf of ‘‘The Sheriff of Fractured Jaw.”’ The record company’s popular young talent, Con- nie Francis, has cut a brand new record of the song, ‘‘The Valley of Love,’’ the beautiful ballad heard throughout the CinemaScope production. It’s a light and catchy number, one that’s sure to appeal to every age group which hears it.

To pre-sell this record all across the country prior to its December 15, 1958 release, Miss Fran- cis has embarked on a nationwide tour of night clubs, radio and TV shows, with particular em- phasis on disc jockeys, to introduce the song, and at the same time, spread the word on the hilari- ous comedy from which it comes. Upon her return to New York, the film company’s vast promotion wheels will swing into action, directing the major portion of its campaign at the big network TV shows and radio shows, on which Miss Francis will appear to sing the song. This kind of promotion activity is what gives invaluable aid to the success of a film engagement. By the time the picture is released, the whole country will know ... and sing .. . ‘‘The Valley of Love’’ from ‘‘The Sheriff of Fractured Jaw.”’

Full-Color Sheet Music

Great support will be given both the song and the movie from which it comes, with the sheet music of ‘The Valley of Love,’ published by the Feist, Miller, Robbins Music Corporation of 799 Seventh Avenue, New York City. It will be released current with the record and fea- tures a full-color montage effect on the cover, with Jayne Mansfield and Kenneth More, plus full credits to the Cine- maScope film. Music stores all across the country will have the sheet music in their racks so, in order to capitalize lo- cally on this promotion, follow the suggestions below.

Exhibitor Follow -Through

With just a little aggressiveness on your part, you can make ‘‘The Valley of Love’? and ‘‘The Sheriff of Fractured Jaw,’’ two of the best known titles in your town. As soon after December 15, 1958 as possible, and as far ahead of your play- date as possible, contact the proprietor of the local music shop, and the music department of your local variety store. Take along a supply of scene stills and posters and accessories available for this film, and offer them as keynotes to win- dow and in-store displays, built around several copies of the record and the colorful sheet music. Also work with your local disc jockeys to effect extra spins of the MGM record as your playdate draws near. You may also want to offer free copies of the record to the first 25 teenagers on line opening day; or even perhaps make a special tie-in with the music store for special reduced prices to kids who buy ‘‘The Valley of Love”’ and then want to see ‘‘The Sheriff of Fractured Jaw.” Use as many other music tie-ins as come to your mind. Here is a wonderful opportunity to make those grosses grow for this engagement.

HUMOROUS CATO HERALD

Jayne Mansfield and Kenneth More in a variety of hilarious scenes from “The Sheriff of Fractured Jaw,” decorate the two- color Cato herald now ready for your use. Just one glimpse at this super-sales aid will convince the reader that he’s got a hatful of laughs waiting for him at your theatre when this film plays there. Spread these heralds all over town. Make arrangements with co-operating merchants to distribute them from counters, to be stuffed in all out-going packages, etc. You, too, should place a supply on a table in your lobby well before you open to draw added attention to your engagement.

UNIMPRINTED HERALDS $5.25 per 1,000

IMPRINTED HERALDS

Complete with theatre sig, playdate and co-features. All other copy charged extra.

1000..$ 9.25 3000..$22.25 2000.. 15.75 4000.. 28.75 Each Add’! M......--.--.--- $6.50

Order Only From:

CATO SHOW PRINTING CO.

(Phone): Cato-Tremont 8-0861

CATO, NEW YORK

RADIO SPOTS

(Suggested for live broadcasting) 20 Seconds

Laugh it up with one hour and forty-three minutes of the most wonderful fun you’ve ever had in a motion picture theatre. ‘The Sheriff of Fractured Jaw,” starring Jayne Mans- field and Kenneth More. It will positively fracture you! “The Sheriff of Fractured Jaw,’’ in CinemaScope and De Luxe Color. Starts ....,.... Theatre.

30 Seconds

Make an Indian laugh? They said it could never be done. But now, Twentieth Century-Fox presents the one film that ...yes... could even make an Indian laugh. It's “The Sheriff of Fractured Jaw,” starring Jayne Mansfield and Kenneth More. It’s the hilarious story of a mild-mannered Englishman who becomes sheriff of the West's wildest town. Don’t you miss ‘‘The Sheriff of Fractured Jaw,”’....atthe.... Theatre. It will positively fracture you!

60 Seconds

Want to laugh? Here’s a very funny picture made only for people who like to laugh! Yes, it’s ‘‘The Sheriff of Fractured Jaw” and he’s coming ....to the .... Theatre. Why, he’s so funny, he could even make an Indian laugh. And wait’'ll you see who’s in it. It’s the new Jayne Mansfield and from England, that very funny man of very funny pictures, Ken- neth More. Together, they'll positively fracture you as they get into one hilarious situation after another. It’s so funny, the .... Theatre has nailed its roof down... so you won't blow it off with laughter. Be sure and see Twentieth Century- Fox’s hilarious CinemaScope, De Luxe Color comedy, ‘The Sheriff of Fractured Jaw,” starring Jayne Mansfield and Ken- neth More.

TV SLIDES, TELOPS PENETRATE HOME

Let your sales message on ‘‘The Sheriff of Fractured Jaw’ pen- etrate as many homes as possible in your area by using the highly effective TV slides and telops available now. They'll do the kind of job you want, to let the whole town know here is one of the funniest motion pictures ever made, and one they're sure they'll want to see. Spread the slides and telops liberally around the dials at all hours of the day prior to your opening.

1) ‘‘Shared I.D.’’ Slide or Telop

2) ‘‘General’’ Slide or Telop

Use this style for ten-second spots not tied in with station breaks.

This style shows the call-letters of your local station and is ideal for

Sieben, HIBEKS: Announcer: (live): The funniest

hit of the year. Jayne Mansfield, Kenneth More in ‘The Sheriff of Fractured Jaw.’’ It will posi- tively fracture you, Starts... ., .... Theatre.

Announcer (live): Jayne Mans- field, Kenneth More in ‘‘The Sheriff of Fractured Jaw.”’ It will positively fracture you. Starts oie aay 6 scels ANEGITes

HOW TO ORDER:

1) Specify ‘‘Shared |.D."' or ‘‘General."’

2) Specify slides or telops.

3) For ‘‘Shared 1|.D.’' give call-letters of station.

4) Specify title: "‘The Sheriff of Fractured Jaw.”’

5) Order from:

QQ TITLE CARD CO. 247 WEST 46 ST. NEW YORK, N. Y.

PRICE SCALE:

“Shared |.D."’ with theatre playdate

and station call-letters -.....-.....--..-------- $6.00 ‘*General"’ slide or telop with theatre

GO yet eee ee LOD Feel: GUD COS! a2 exact ee reas $2.50

THESE ARE NOT FURNISHED FREE BY TWENTIETH CENTURY-FOX

FULL-COLOR STANDEE

In addition to the do-it-yourself standee suggested elsewhere on this page, National Screen Service has prepared an exciting full-color standee, featuring Jayne Mansfield and Kenneth More. The place for this standee is right up front, near your box-office, where everyone who comes into your theatre, or just passes by, will be exposed to your playdate message. It’s the kind of ex- citing, and funny, too, standee which promises to add jingles to your cash register. Make it a point to place it on view well be- fore you open and also arrange with friendly merchants to show it in their stores, or store windows. Surveys have shown that theatres which use standees to sell their attractions, get a larger percentage of the public’s movie money.

Order From NSS

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